"Alder is an exciting new British brand that has reinvented laptop bags for women"
ALDER NOW POPS UP!
I can now bring Alder to you and your colleagues.
I provide a professional stall with which to display my British made laptop bags for women.
I will be 'popping up' in atriums and corporate fayres over the next few months.
I offer a discount on Alder products to employees and a beautiful leather wallet as a thank you gift to the person that recommends me, should I get the booking.
Sarah, owner of Alder, said “When commuting, like most women, I used to carry a nice handbag AND a typical, boring black briefcase-style laptop bag. I couldn't find a laptop bag that fit everything in it that was actually stylish.
Some women carry a rucksack which, although practical, didn’t always seem to fit in with their personal style and backpacks don't transition well from the office to evening events.
When I asked fellow commuters about this, the general consensus seemed to be that you have to choose between
a practical and a stylish bag. You just can’t have both.
Hmm not good enough!
I did my research and I listened to what women told me they wanted and needed from a work bag. The Alder laptop bag has been designed by real women, for real working women.
A work bag that has style AND substance - no compromises”
Sarah had set up a small business two years previously, in which she designed and sold her own brand of leather handbags and purses.
She worked for global corporations for eleven years and travelled extensively as Cabin Crew for an international airline.
Combining this work experience with detailed market research, Sarah has designed a work bag that doesn’t have the typical compromises.
Alder delivers a strong, versatile and practical laptop bag that has luxury handbag aesthetics.
Handmade in Somerset in soft leather, an Alder laptop bag converts seamlessly between a shoulder bag, cross-body bag and rucksack.
Alder also offers a range of stunning leather laptop sleeves and small card wallets that complement the collection.
ALDER IS PROUD TO
Alder solid brass buckles and fittings are made in a foundry in Cheshire.
Our badges are made in Derbyshire.
Our products are stitched together in a great workshop in Somerset. The workshop has been handcrafting leather products for over seventy years.
Our leather is ethically sourced from a specialist supplier in London.
Our dust bags are made by a seamstress in Berkshire.
Our swing tags are designed and printed in Berkshire.
Our fabrics are sourced from Birmingham.
Our presentation boxes are made in Yorkshire and Cornwall.