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  • Sarah McGill

Step into 2023 in colour

Colour/Color is so important, however you decide to spell it!


As a globally recognised visual language, colour can say things that words can't.

It has the power to influence, it can make a statement, it can help us express ourselves more easily and can set a mood.


Every year since 1999, The Pantone Color Institute chooses a colour that they think will represent the new year. Viva Magenta has been carefully chosen as the one that will represent 2023.


The color for 2023 Viva Magenta

'Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.' PANTONE


Here at Alder we couldn't be happier that this stunning colour has been chosen as the one that will influence the mood and trends for 2023.


Our red laptop bags, handbags and wallets have always been our top selling colour. We refer to the Alder red as 'British berry red'.


If you need more convincing about red accessories, read more here

model with red laptop bag
AlderStyle British berry red laptop tote

If you're still not convinced about red then all is not lost! Pantone has also given us colours such as Blueberry and Iced Coffee to match accessories with.





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